March 27, 2009

Gorjuss Origins


We are so excited here at Gorjuss! We are busily preparing our first range for summer 09/10 and we be releasing it over the next few weeks..watch this space!


We thought that before we do that it might be nice to share where we got our name from!


I wanted it to be short, simple and girly. It took me months and I went through many different names but they always seemed to wear off after a short period.


Gorjuss finally came after a chat with my youngest daughter, her hairdresser at the time drove a bright pink/purple car that was the worst thing she had ever seen, however she loved that the number plate was gor jess - due the the fact that her name was Jess.


I instantly loved it and searched for the domain name etc but Gorjess it had been snapped up by a make up artist .........also named Jess!


Anyway with a little tweaking......

waaaa-laaa..............


Gorjuss was born and I love love love it. Now when I look at my logo I don't think it would look as good with an 'e'.


So I want to shout out a big Thank You to Jess the hairdresser with the ugly car that inspired a beautiful name that I think sums up my clothing nicely!